Building Your Brand on Social Media: Crafting Your Voice & Vision

Episode 2: Building Your Brand on Social Media: Crafting Your Voice & Vision

Your nonprofit or small business’s social media presence is like the personality of your brand. Just like your favorite barista knows your go-to coffee order, your followers should get to know you—your voice, your story, and what you stand for.

Understanding Your Mission
Before you dive into the world of likes, shares, and hashtags, take a step back and ask: What’s your mission? Whether you’re a small business selling eco-friendly products or a nonprofit working to fight hunger, your mission should guide every post you make.

• For nonprofits, think about your cause. Are you raising awareness, recruiting volunteers, or sharing success stories?

• For small businesses, your mission is tied to your products or services. What makes your brand unique? Why should people care?

Crafting Your Voice
Your tone and personality need to shine through your posts. Are you warm and friendly, or a little cheeky and playful? The key is consistency. If your brand’s voice feels authentic, your audience will stick around for the long haul. Don’t forget to tell your story—people love a behind-the-scenes peek into your world.

Visual Storytelling
Social media is a visual medium. Use images and videos to tell your brand’s story. If you’re a nonprofit, use images of your work in the community, your volunteers, or the people you help. If you’re a small business, showcase your products, your workspace, and the people behind the scenes.