Setting Realistic Social Media Goals for Small Budgets

Episode 3: Setting Realistic Social Media Goals for Small Budgets

Let's face it: most nonprofits and small businesses don’t have the luxury of a large marketing budget or a huge team. But don’t let that stop you! With a bit of creativity and the right mindset, you can set goals that are both achievable and measurable—without breaking the bank.

Setting SMART Goals
SMART goals are your best friend. They’re specific, measurable, attainable, relevant, and time-bound. Here's how to break them down:

• Specific: Define what you want to achieve—do you want more followers? More website traffic?

• Measurable: How will you track your success? For example, track your follower growth or engagement on specific posts.

• Attainable: Keep it realistic. Set goals you know are achievable with the resources you have.

• Relevant: Make sure your goals align with your broader mission or business objectives.

• Time-bound: Give yourself a deadline. Do you want to grow your Instagram following by 200 in three months? Write it down!

Measuring ROI without Complex Tools
You don’t need fancy software to measure success. Here’s a simple way to start: track engagement rates (likes, shares, comments) and follower growth using the native analytics in each social platform. If you’re getting more engagement on posts about your cause (nonprofit) or product benefits (small business), that’s a good sign you’re on the right track.