Engagement Over Promotion: Creating Meaningful Conversations

Episode 5: Engagement Over Promotion: Creating Meaningful Conversations

The days of hard-sell marketing are over. Social media isn’t just about promoting your services or products; it’s about building relationships.

Shifting from Sales to Community Building
People don’t follow you on social media to be sold to—they follow you because they want to connect. Instead of posting nonstop promos, focus on creating value. Share content that informs, entertains, or inspires your followers. Ask questions, run polls, and share stories that make your audience feel part of the conversation. For nonprofits, this could mean sharing stories from your community; for small businesses, it could mean sharing customer testimonials or behind-the-scenes glimpses of your process.

Best Practices for Responding to Followers
Engagement isn’t just about posting—it’s about responding. When someone comments or messages you, take the time to reply thoughtfully. A simple “thank you” can go a long way. Also, engage with other accounts in your community. Like, comment, and share relevant content that shows you care about your audience, not just your own brand.