The Power of Consistency: Creating a Content Calendar
Episode 4: The Power of Consistency: Creating a Content Calendar
Social media isn’t just about posting randomly and hoping for the best. It’s about creating a plan that helps you stay consistent and engaged with your audience.
Why Consistency Matters
Imagine going to your favorite café every morning, but they never know if you want a latte or a cappuccino. It’s confusing, right? Your followers want to know when and what to expect from you. Consistency builds trust.
Building Your Content Calendar
A content calendar is a simple tool that helps you plan your posts in advance. Here’s a simple framework:
Frequency: How often will you post? For most small businesses or nonprofits, aim for at least 3–5 times a week.
Content Themes: Mix up your content. Share educational posts, behind-the-scenes looks, impact stories, or product highlights.
Scheduling: Use free tools like Google Calendar or social media schedulers like Buffer or Later to plan your posts.
Review & Adjust: At the end of each month, review your posts and see what worked. Adjust your strategy accordingly.